Master in Business Communication en ProfesionalesDelTurismo.es

Descripción Master in Business Communication

El Master in Business Communication es presencial, se imparte en Barcelona y tiene un precio de 6.000 euros.

OBJECTIVES DEL MASTER IN BUSINESS COMMUNICATION

- To give a formation based in the following areas: Marketing, Publicity, Public Relations, Business and new communication technologies.

- To approach the student to the reality of the professional work through remunerated junior jobs in companies.

- To develop the analysis abilities, working in a team and taking decisions with the purpose of offering to the Communications area professionals with initiatives that they are able to assume with success the management responsibility.

METHODOLOGY DEL MASTER IN BUSINESS COMMUNICATION

·The methodology is based in an active learning and continuous practises. The efficient and good training it is the result of good relationship among the students and an adequate work

·The teacher’s team is formed by professionals in active inside the communications area.

PROGRAMME DEL MASTER IN BUSINESS COMMUNICATION Publicity Administration

To obtain a deep vision of the communication area in Spain and overseas.

To know the aspects relationed on the administration from two different points of view: agency / advertiser.

Negotiation Technologies

To apply the negotiations technologies as an added value. To prepare negotiations process. The negotiation applied to the communication administration.

Communication strategies. Negotiation practise cases applied to different areas: mass, industrial and services.

Communication Plan

Organization of the communication in the company:

Communication Manager, Press manager, Press office, internal and external administration.

Of the business communication. Definition of the skills to prepare a communication plan. The relations with the Media, press campaigns and image plans. Skills to transmit information. Plans of internal communications. The communication in crisis situations. The communication with special contents: Business communication, communication in different areas: tourism communication (NGOS) develop of a communication plan.

Strategic Planning to Manage Accounts

Knowledge and domain in order to manage strategica...