Master in Foreign Trade & International Marketing en ProfesionalesDelTurismo.es

Descripción Master in Foreign Trade & International Marketing

OBJECTIVES:

Learn the knowledge to be an expert in operations in international markets, knowing all related with the export department in the company and being able to design and carry out the strategic marketing campaign for its international process.

METHODOLOGY:

- The methodology is based in an active learning and continuous practices. The efficient and good training it is the result of good relationship among the students and an adequate work

- The teacher’s teams are formed by professionals in active.

Programme:International marketing and exporting

Influence of distance and time. The nature of international marketing. Export marketing planning and strategy: The export sales plan. Potential benefits from export marketing. International trade theories. Export behaviour theories. Export motives. The development of export in the firm: Export selling techniques, Tables of countries, statistics, codes and currencies..

International Trade: Better importing

The import sales plan. Product sourcing and evaluation suppliers. Timing of deliveries. Import licensing.

The international environment

Economic forces. Socio-cultural environment. Political/legal environment. Competition.

Export market selection: definition and strategies

Market definition and segmentation. Export market expansion strategies. Sources of information. Export marketing research. Customs code, EU goods circulation and transit

Export market entry strategies:

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